What does it mean to be truly unstoppable? In Episode 16 of The Incredible Machines Podcast, hosts Jon Oliff and Luke Holden are joined by Cindy Norcott — entrepreneur, speaker, philanthropist, and best-selling author of How to Be Unstoppable.
From launching a recruitment agency at 23 to founding the Robin Hood Foundation, Cindy’s story is one of clarity, consistency, and compassion. But it’s not just about success — it’s about the messy middle: imposter syndrome, burnout, hard lessons in leadership, and what it takes to stay true to yourself while lifting others.
This is an episode for every dreamer, builder, giver, and leader who’s ever asked, “Can I really do it all?”
The Early Years: Starting Small and Dreaming Big
At just 23, Cindy founded Pro Talent, a recruitment agency based in Durban. What started with a phone, a desk, and a whole lot of guts grew into one of the region’s most respected agencies. But like many entrepreneurs, her path was far from easy.
She shares candidly about early leadership mistakes, micromanaging, and the moment she realized she couldn’t keep doing everything herself. It was in this learning curve that she began to refine not just her business model, but her purpose.
The Power of Purpose: More Than Profit
Cindy’s success isn’t defined by revenue alone. In 2005, she founded the Robin Hood Foundation, a South African nonprofit dedicated to uplifting impoverished communities with zero red tape.
Whether she’s leading her team, giving a keynote, or delivering baby supplies to struggling mothers, Cindy brings the same level of integrity and service.
“It’s not about finding balance,” she says. “It’s about intentional living. About giving yourself to what matters most.”
Daily Practices of the Unstoppable
One of the most compelling parts of the episode is Cindy’s breakdown of her daily practices. From 5am starts and journaling to limiting social media and building in time for mentorship, she’s cultivated a routine that supports her vision.
Her secret? Clarity and consistency.
She also shares powerful advice on imposter syndrome, saying:
“It never really goes away. But now, I’ve learned to show up anyway.”
Business, Motherhood, and the Myth of Balance
Cindy is a mother of two, and she’s the first to admit that work-life balance is a myth. Instead, she lives by the principle of work-life blend — being present, intentional, and open to change.
She speaks to the guilt that many working moms face and challenges the idea that success comes at the cost of family.
“I never wanted to be the kind of mother who was always hustling and never there. So I built a business that allowed me to show up — for my work, and for my kids.”
The Mindset of Being Unstoppable
Cindy's unstoppable mindset is grounded in three values:
- Service – Giving back, mentoring, and community upliftment
- Structure – Time-blocking, routines, and prioritising growth
- Self-awareness – Knowing when to rest, when to push, and when to let go
She’s not afraid to admit that there were times she thought of quitting. But each time, she came back to her “why.” That north star is what fuels her — and now, she’s helping others find theirs.
Watch the Campaign: A Life of Impact
Cindy’s recent “Unstoppable” campaign beautifully captures the essence of her story. If you haven’t seen it yet, you can watch the full ad here:
Final Thoughts
Cindy Norcott is proof that you don’t have to choose between impact and income, motherhood and ambition, or business and service. You can do all of it — with purpose, with grace, and with grit.
This episode of The Incredible Machines Podcast is an honest, uplifting conversation about building a life that matters. If you’ve ever felt like giving up or questioned your path, Cindy’s story is the reminder you didn’t know you needed: You are capable. You are worthy. You are unstoppable.
Listen to the Full Episode Now, available on Spotify, Apple Podcasts, and all major streaming platforms.
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