In Episode 20 of The Incredible Machines Podcast, hosts Jon Oliff and Luke Holden are joined by Trevor Steyn, the visionary founder of Esse Skincare. This episode is a deep dive into the intersection of science, sustainability, and ethical business and how purpose-driven brands can build longevity through integrity and innovation.
Trevor shares how his background in chemistry led to a breakthrough in skin microbiome research and how that scientific discovery became the cornerstone of a global skincare brand. Along the way, we explore big ideas like long-term thinking, the illusion of infinite growth, and redefining success in business to prioritize purpose over profit.
Whether you're a brand builder, business leader, or conscious consumer, this episode will leave you inspired to build with intention and lead with ethics.
Key Highlights from Episode 20
1. Purpose Over Profit
Trevor challenges traditional capitalist metrics of success and explains how businesses should exist not just to generate profit but to solve problems. For Esse, that problem is skin health, and the solution is rooted in microbiome-friendly products backed by real science.
"If you're not solving something important, you shouldn't be in business."
2. The Power of Long-Term Vision
In a world obsessed with instant results, Trevor emphasizes the value of long-term thinking. He shares how Esse’s mission has remained consistent, even when that meant slower growth or turning down funding from the wrong partners.
"We think for decades. That’s how nature works. That’s how we should work, too."
3. Reimagining Ethical Consumerism
Trevor discusses the impact of greenwashing and how brands can build credibility by being transparent and walking the ethical talk. From plastic-free packaging to transparent sourcing, Esse puts its purpose at the center of every decision.
“Being ethical isn’t a marketing strategy; it’s a business imperative.”
4. Beauty as Biology
Esse is at the forefront of microbiome skincare, and Trevor breaks down how supporting the natural ecosystem of the skin leads to healthier, more resilient skin. It’s science-led beauty without the usual industry fluff.
Quote
“The idea of infinite growth is the biggest lie we’ve bought into. Nature doesn’t work like that; business shouldn’t either.” — Trevor Steyn
Advertising Campaign Mentioned
Patagonia’s “Don’t Buy This Jacket” campaign — a powerful example of purpose-led advertising that influenced Trevor's thinking.
Watch the “Don’t Buy This Jacket” campaign.
Conclusion
Trevor Steyn’s story is not just about building an ethical brand; it’s about reshaping the narrative around success, science, and sustainability. His insights challenge entrepreneurs and innovators to think beyond profits and toward long-term impact, holistic wellness, and conscious leadership. Whether you’re in business, biotech, or branding, Trevor’s journey through Esse Skincare offers a blueprint for creating with purpose.
Frequently Asked Questions:
Who is Trevor Steyn?
Trevor Steyn is the founder and formulator behind Esse Skincare, a globally recognized biotech skincare company. He is known for pioneering microbiome-centered formulations and building a purpose-led, ethical business rooted in environmental sustainability.
What is the Incredible Machines Podcast?
The Incredible Machines Podcast is a thought leadership series produced by Tim Africa, featuring conversations with visionary entrepreneurs, leaders, and change-makers from across the continent.
What makes Esse Skincare different from other skincare brands?
Esse focuses on long-term skin health using biotech innovation and probiotic science. The company is committed to sustainable, cruelty-free practices and ethical supply chains.
What are the key themes discussed in Episode 20?
Episode 20 covers ethical business practices, the importance of purpose over profit, sustainable product development, long-term thinking, and redefining success in entrepreneurship.
Where can I listen to the full episode with Trevor Steyn?
You can listen on all major platforms, including:
🎧 Spotify
🍎 Apple Podcasts
🌐 Tim Africa Podcast Hub
👣 Relevant Links
Esse Skincare Website: https://www.esseskincare.com
Trevor Steyn LinkedIn: https://www.linkedin.com/in/trevor-steyn-76862424/
Trevor Steyn Instagram: https://www.instagram.com/trevorsteyn/
Article on the Microbiome Revolution: https://www.esseskincare.com/skin-microbiome-science
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