In 2025, conferences are no longer just about keynote speeches and panel discussions. The integration of live podcast activations has redefined event engagement, offering brands a dynamic platform to connect with audiences, generate leads, and create lasting content.
Events like SXSW have pioneered this trend. In 2025, Audible hosted a live taping of The Unusual Suspects featuring Kenya Barris, Malcolm Gladwell, and Brené Brown, drawing significant attention (Austin Food Magazine). Similarly, Vox Media's Podcast Stage showcased live sessions with personalities like Kara Swisher and Marques Brownlee, emphasizing the growing importance of podcasts in event programming (SXSW).
Live podcast sessions at conferences offer brands a unique opportunity to engage with both in-person attendees and remote audiences. The content generated can be repurposed across various platforms, extending its lifespan and reach.
Podcasts serve as effective tools for lead generation. By featuring industry experts and discussing relevant topics, brands can attract potential clients and partners (Meet Cue. Giving Brands A Voice).
Recording live at events adds a layer of authenticity to podcast episodes. The ambient sounds, audience reactions, and real-time discussions create a rich listening experience that resonates with audiences.
Identify key events that align with your brand's objectives. Secure a booth or space conducive to recording and ensure all necessary permissions are obtained.
Invest in quality recording equipment suitable for live environments. Consider factors like background noise and audience interaction when setting up.
Leverage social media, email newsletters, and event platforms to promote your live podcast sessions. Engage with attendees before, during, and after the event to maximize impact.
South African companies have a unique opportunity to embrace this trend. By integrating live podcast activations into local conferences and events, brands can: